ITERUM highlights three key trends from the Plastics Recycling Show Europe 2024

One of Northern Europe’s largest polyethylene terephthalate (PET) bottle recyclers, ITERUM, successfully made its presence at the Plastics Recycling Show Europe 2024, held in June in Amsterdam. The event, a crucial meeting point for industry leaders, spotlighted key trends poised to shape the future of plastics recycling: advancements in automation, increasing demand for secondary materials, and evolving global market dynamics.

Jūlija Zandersone, Chairwoman of the ITERUM Board, elaborates on these tendencies: “The event highlighted that the plastics recycling industry is swiftly moving towards automation, with AI playing a transformative role. At ITERUM, we are constantly exploring new approaches to enhance our capacity, and automation is one of the key areas of focus. This year, the market is stabilizing, and Europe is on the brink of new challenges, such as the increasing demand for secondary materials and the current capacity shortfall to meet this growing need. Despite anti-dumping measures, Europe remains a prime market for Asian producers, adding to the competitive landscape for the recycling industry. We are committed to addressing these challenges by continuously innovating and expanding our capabilities.”

During the event, ITERUM presented its product line-up and officially introduced the company’s new name—from PET Baltija to ITERUM. This strategic rebranding initiative is part of a broader business development strategy aimed at strengthening ITERUM’s standing as a frontrunner in the polymer recycling sector and fostering the company’s international growth.

The Plastics Recycling Show Europe is a significant annual event for plastics recycling in mainland Europe, featuring exhibitions, conferences, and awards. Leading names in recycled materials, recycling machinery, and services showcased the latest industry innovations. The conference addressed key opportunities and challenges facing the European plastic recycling sector, while the event addressed the entire supply chain, spanning from material design and recycling methodologies to collection, sorting, and recycling of various types of plastic.